I’m Jieun Lee, an Experience and Service Designer. I'm currently doing a Master degree in Service Design at the Royal College of Art in London. I previously studied Graphic Design and Communication at Chelsea College of Art and Design (University of Arts London). 

I am a visual thinker and love to be a creative person. I always believe design can help people to have a better experience. I am interested in people's behaviour how service can improve and change. I love to finding insight from complex problems and system, which lead to a tailored solution for the users.

I've recently done live brief projects with various clients which are about understanding how new technologies will interact with people in the future, sharing mobility services with Jaguar and Land Rover and designing morning experience for Gen Z with Belmond Hotel group and Ministry of Justice, and currently working on final project for re-designing review system for longterm condition patients.